One of the biggest misconception in SEO still is that if you get a lot of backlinks, your site will rank better. Different from On-page SEO, backlinks are still a factor but you should pay more attention to the quality rather than quantity. It judges the kind of links — are they coming from high authority and relevant websites.
Quality over quantity
One or two good do follow backlinks from trusted sites will be infinitely more valuable than hundreds of links coming from spammy, low-quality sources. Instead, you should concentrate on creating good content and getting backlinks from authority sites in the same niche as yours. Read more to learn common misconception that all things equal, how popular your pages are in social media would boost your SEO too.
Social Media does NOT have a direct influence on SEO.
So, the more people share and engage with your brand on social media; you have an impact on the SEO, typically not as a direct ranking factor but rather because indirectly. Interacting with your followers across social platforms is also beneficial as this can assist in driving traffic to your website thereby aiding in raising the authority of the site. It can also be helpful with social shares, which helps grow visibility & makes it more possible for you to gain backlinks and brand mentions. However, just amassing a great deal of likes or follows on social media spam will not necessarily translate to an increase in your search engine optimization (SEO). Click here to avoid spammy content on social media
Mobile-First Indexing is Important
Google now uses mobile-first indexing, which displays the mobile version of a site together with desktop. Mobile Optimization is a Must, Even if Your Audience is All on Desktop Sites that are not mobile-friendly — or have not yet been transitioned over to the Mobile First Indexing structure, as Google is currently still in the process of rolling out changes further — will result in higher bounce rates and lower rankings both for searches on mobile and on desktop. It is key that your website be mobile responsive and deliver a consistent UX no matter the device, now more than ever in this digital age.
SEO is a Consistent process
SEO is a Sine Curve. Stress on the Continuous effort and adaptation. People also stop interacting the same way with search engines evolve and user behavior changes as well. In order to remain competitive, you will regularly update your content, optimize technical SEO factors such as web structure and schema, and build high DA quality backlinks. SEO is not a “set it and forget it” type of initiative; constant monitoring & tweaking is needed.
On-Site SEO Requires Content
There are others who think that merely creating quality content is sufficient to rank well and overlook on-site SEO details such as Meta tags, alt text etc.
Content is king, but on-site SEO helps get that content properly indexed & understood by search engines. When your work is easily understood search engines can better classify and rank it optimized Meta descriptions, title tags, header tags, image alt text. You will need a combination of both content and technical on-site SEO to rank well.
